Territories
Money committed in the 10X Push will be used to follow the call of God to expand the territories he gives us. We have identified four specific territories for investment that have the potential to spark an awakening over the next 10 years.
- Crossroads App Innovations
- AR/VR Stage for Crossroads Anywhere
Innovative Digital:
INNOVATIVE DIGITAL
It’s probably safe to say that smartphones are catching on. Phones dominate our attention and serve as the link to most of the activities in our daily lives. In 2024, it is predicted that there will be 7.1 billion smartphone users worldwide. In other words, if we want to see 10X in 10Y, digital tools will be critical.
God called us to be pioneers in the online church space. Over the past decade, he used Crossroads to reach and help thousands of people who would never set foot in a church building, who respond to our unique voice but live too far away from a site, or who live lives that make it too difficult to come to church services on a Sunday.
Here’s to you, weekend work warriors. (Except for Chick-Fil-A employees. We know you can make it on Sunday. You have no excuse.) The days of creating a great experience and expecting people to just show up are long gone. We have to bring the life-changing message of Jesus to where people spend the majority of their time, and that is online.
Crossroads App Innovations
We’ve already proven that we can design a world-class app. Our current Crossroads Anywhere app has over 112,000 registered users, over 21 MILLION prayers prayed, and almost 8 MILLION minutes of scripture study! But it’s not time to rest on this success; it’s time to innovate and expand our digital reach.
The initial plans for the next phase of digital innovation at Crossroads are exciting. They include: specific apps for students, kids, and families with life-giving features ranging from interactive games that teach Biblical principles to parenting tips and student connection tools; bilingual capabilities that allow ESL users to read scripture and prayer requests in their own language; and a more robust community tool that allows people in our Anywhere community to more fully connect and belong (think of it as a digital atrium). The next iteration of “church” is going to look different, and we feel like God is calling us to continue blazing that trail.
Questions?
AR/VR Stage for Crossroads Anywhere
Our efforts to reach a digital audience started nine years ago with one person sitting in a closet (literally) creating a broadcast stream. Today, our Anywhere service reaches 50,000 unique people every month. The new experience will set us up to more than 10X that number and reach millions with a powerful experience that captures imaginations, opens ears, and fills hearts—no matter where they live. Augmented reality and virtual reality are tools of our time. The greatest story demands the greatest storytelling tools. In a world where most of the people experience Crossroads on a screen, this is like building a world-class site designed for them.
NEW BROADCAST STAGE SPECS
- Best-In-Class technology to rival people’s experiences at other venues.
- Allows for fully immersive experiences both in-room and on-screen. Also provides the capabilities for special broadcast-only content (similar to a sporting event on TV).
- The new broadcast stage at Oakley will also significantly improve the broadcast to all sites on Sundays.